Leading with bravery: lessons from McDonald’s UK CMO
Ben Fox has spent more than a decade shaping the marketing strategy of one of the world’s most recognisable brands. Here, he discusses creative bravery, the importance of balancing data with instinct and why local insight is the key to global success
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Six months in quotes: what’s worrying finance leaders in 2025?
Listening to what finance leaders have been telling us so far this year demonstrates an ongoing approach characterised by caution, with CFOs hedging against policy uncertainty while eyeing AI as an opportunity they cannot afford to miss
